WIP COMING SOON
Postie is an interior design practice grounded in process, materiality and lived experience. The studio required a brand that could reflect its thoughtful, tactile approach while positioning it confidently within a contemporary design landscape.

The brief was to establish a strategic foundation and visual identity that felt structured yet human; refined without becoming sterile.

The project began with clarifying Postie’s positioning. The studio’s work sits between restraint and warmth, precision and intuition. The brand needed to communicate this balance; process-driven but not rigid, confident but never loud.

The visual identity draws from architectural discipline and material nuance. A considered typographic pairing introduces contrast and hierarchy, while a restrained palette, anchored by a distinct red accent, provides both grounding and energy.

Layouts favour clarity and negative space, echoing the spatial thinking embedded within the studio’s work. Photography direction leans toward texture, light and inhabitation; capturing spaces as they are experienced rather than staged.

The system has been designed to scale across presentations, documentation, digital applications and print collateral, creating a cohesive language that supports the studio as it grows.

Postie is currently in development. Strategy and core identity foundations have been established, with digital rollout and extended applications in progress.