I’m a Melbourne/Naarm based designer working across brand strategy, identity, print and digital experiences. My practice is shaped by research, structure and a belief that strong design begins with clear thinking.

I develop brands as cohesive systems, considered foundations that extend confidently across print, digital and spatial contexts. Typography, hierarchy and restraint sit at the centre of my process, ensuring each outcome feels deliberate rather than decorative.

I work closely with clients and, where needed, a trusted network of collaborators. While projects may scale, my involvement remains hands-on and detail-focused from concept through to execution.

Services

Brand Strategy
Brand Identity
Publication
Art Direction
Digital Design
Content Creation/Production

Clients worked with

Client

Foolscap
Sullivan + Strumph
Loam Journal
Girton Grammar
Andy Spain Photography
Postie

I’m a Melbourne/Naarm based designer working across brand strategy, identity, print and digital experiences. My practice is shaped by research, structure and a belief that strong design begins with clear thinking.

I develop brands as cohesive systems, considered foundations that extend confidently across print, digital and spatial contexts. Typography, hierarchy and restraint sit at the centre of my process, ensuring each outcome feels deliberate rather than decorative.

I work closely with clients and, where needed, a trusted network of collaborators. While projects may scale, my involvement remains hands-on and detail-focused from concept through to execution.

Services

Brand Strategy
Brand Identity
Publication
Art Direction
Digital Design
Content Creation/Production

Clients worked with

Foolscap
Sullivan + Strumph
Loam Journal
Girton Grammar
Andy Spain Photography
Postie

©2026 JJ du Plessis

jjdp123@gmail.com

©2026 JJ du Plessis

jjdp123@gmail.com

©2026 JJ du Plessis

jjdp123@gmail.com